About Baiju Mathew
Discover the journey and expertise of Baiju Mathew, a leader dedicated to unlocking potential and driving transformative growth in businesses and individuals.
About Baiju Mathew
20+ Years Experience
Baiju Mathew is a strategist, coach, and changemaker with 20+ years of experience across FMCG, retail, consumer durables, wellness, and franchise businesses. Based in Kerala, he helps startups, MSMEs, and corporates with business consulting, coaching, and market expansion strategies.
Recognized as “Trainer of the Year” by industry publication Direct Selling Today, Baiju specializes in building high-performing teams, leadership development, and sales strategy. He has successfully guided numerous brands into Kerala by leveraging deep local insights and optimizing distribution networks.
His expertise lies in aligning people development with business growth. Through customized workshops and coaching programs, Baiju drives leadership effectiveness, sales performance, and operational scalability for businesses expansion.
Professional Journey
The path that shaped my expertise and vision
The Power of People
Baiju's career began in the insurance industry, where he found himself drawn to more than just numbers and policies—he was fascinated by people. That passion led him into the world of direct selling, where he didn't just sell products—he molded leaders followed by leaders with built peak performing teams.
He built high-performing teams that spanned across Indian states and beyond borders, mentoring thousands to believe in themselves, perform at their best, and unlock financial independence.
The Corporate Climb
With a strong foundation in people and performance, Baiju returned to the corporate arena, working with renowned brands like Philips and Celkon Mobiles during their market expansion in Kerala. But it was his journey with Vivo Kerala that truly set a benchmark.
From Cluster Head in North Kerala to becoming the AGM – Business Operations and Director at Haijin Trade India Pvt Ltd (Vivo Kerala), Baiju played a pivotal role in making Vivo a household name in Kerala and gaining record breaking market share.
He led:
- Retail & Distribution Strategy
- Key Account Management
- General Trade Management
- Sales Force Development
- Brand Building & Market Penetration
All while upholding strong business ethics, fostering channel trust, and building a low-attrition, high-inspiration team.
Giving Back, Building Up
For Baiju Mathew, true success isn't just measured in numbers—but in lives touched, voices empowered, and communities uplifted.
With a deep conviction that knowledge shared is power multiplied, Baiju founded Tycoons Academy—a transformative learning platform dedicated to mentoring and training Community commerce professionals and affiliate leaders across India and beyond. His approach goes beyond traditional training—it's about mindset shifts, sales mastery, and sustainable growth.
Under Tycoons Academy, he launched WWW – Women With Wings, a bold initiative focused on empowering unemployed and underemployed women in India and Nepal. Through tailored sales coaching, leadership development, and entrepreneurial mentoring, WWW has enabled hundreds of women to not just earn—but lead.
"When you uplift one woman, you uplift a family. When you train a community, you transform a generation."
His work earned him the recognition of Best Trainer of the Year by Direct Selling Today—but more than awards, it's the impact that matters to him.
Founder, Hybrid Interactive Consultancy
Hybrid Interactive Consultancy is a next-generation consulting and capability development firm that enables businesses to transform, grow, and scale with precision. With a hybrid model of consulting, strategy, and execution support, we provide tailored solutions for startups, MSMEs, enterprises, and institutions across sectors.
We believe in aligning vision with actionable strategy, technology with practicality, and people with performance. Whether you're scaling up, entering new markets, or building internal capabilities, Hybrid Interactive is your trusted partner in transformation.
